Supporter representatives from the Fan Advisory Board met the Club to ask direct questions on behalf of West Ham supporters.
Below is a record of the key issues raised, the responses given by the Club, and the conclusions supporters can reasonably draw from the discussion.
The question we asked
Supporters raised the growing number, estimated to be 30,000 of long-standing supporters many of whom were season ticket holders, who have stopped attending matches and asked what the Club intends to do to bring them back.
The answer given by the Club
The Club initially said that winning matches is the only thing that matters in encouraging supporters to return. Whilst winning is an important factor Supporters disagree with this being the only thing.
What we did not receive
A wider plan addressing other factors such as ticket pricing, atmosphere, stadium design or supporter engagement.
What many supporters will hear
If results improve, attendance will improve.
Why this matters for supporters
Supporters cite multiple reasons for disengagement, all backed up by surveys and date, including:
Results alone will not address these concerns.
Conclusion
The Club currently sees on-pitch performance as the primary solution to declining attendance.
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