News:
West Ham United
Independent Supporters' Committee

Things we learned from the Fan Advisory Board Meeting - 26th February 2026

Supporter representatives from the Fan Advisory Board met the Club to ask direct questions on behalf of West Ham supporters.

Below is a record of the key issues raised, the responses given by the Club, and the conclusions supporters can reasonably draw from the discussion.

4: Revenue from Ticket Price Rises

 

The question we asked

Supporters asked how much additional revenue the Club expects ticket price increases to generate.

 

The answer given by the Club

The Club said there is no specific revenue target, despite requesting the extra revenue target at a previous FAB ticketing working group meeting and being under the impression that we would receive this number. The Club stated that the purpose of the price rise is simply to remain competitive.

 

What we did not receive

A figure or estimate for the financial impact of the increases.

 

What many supporters will hear

Ticket prices are rising without the Club specifying how much extra revenue they are expected to generate.

 

Why this matters for supporters

If supporters are being asked to pay more, transparency about the financial impact is important.

 

Conclusion

The Club did not provide a financial target for ticket price increases. You have to ask yourself ‘why’?

 

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